Report

Experience Lab : Breastfeeding

30th September 2020

Experience Lab : Breastfeeding

Breastfeeding rates in the UK continue to be among the lowest in Europe, despite evidence supporting that increased breastfeeding has the potential to improve the health of both mother and baby. In Scotland, breastfeeding rates are poor and static. Recognising that cocreated, iterative methodologies, and a ‘bottom up’ approach
have the potential to develop more person-centred service innovation, this project brought together end users and key health professionals to design interventions tailored to empower and motivate users.