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Ginsberg - New App Launch

Tuesday, March 17, 2015
Grace Arnell

A new app for iPhone and Android smartphones has been released by the Scottish Government to help people improve their mental wellbeing and make positive changes to their lives.

Activity & Mood Diary by Ginsberg, released on Tuesday 17th March 2015, is a free app that allows users to track their mood and mental wellbeing and discover how it is affected by their physical actions.This new release is a smart diary app for tracking mood, events, sleep, exercise, calories, alcohol and much more. It helps users to spot patterns in their behavior so that they can make informed choices to improve their lives.

Activity & Mood Diary encourages people to self-manage their mental wellbeing and supports them to identify the patterns and triggers for stress and low mood in their everyday lives. Using the app involves a simple 4-step process: 1. track emotional and physical wellbeing, 2. find patterns, 3. make changes to behaviour, 4. monitor the impact of changes.

Activity & Mood Diary can connect to other apps and wearable devices that users currently use, including Fitbit, Jawbone UP, Withings, Runkeeper, Strava and more.

Jodi Mullen, Head of User Acquisition at Ginsberg said: “Hundreds of thousands of people all over Scotland already use health and fitness apps to help look after their wellbeing. Smartphones and other new technologies have enabled people to be more pro-active about their health so it’s important that we embrace this trend and link in with the most popular apps and services on the market.”

The Ginsberg team is committed to safeguarding the privacy of people who use the service, in recognition of the highly personal and sensitive nature of information related to mental wellbeing.

Kate Ho, Ginsberg’s Product Manager, said: “We are very protective of user privacy. We allow people to use the service anonymously and we have no access to the database of private information and under no circumstances will be sharing data.  The user has full ownership and can delete some or all data at any point, but can choose to share select data as they see fit.”

The Activity & Mood Diary app is available to download for free for iPhones and iPads running iOS 7.0 or newer and Android smartphones and tablets running Android 4.0 or newer.

To download the app, please visit the iPhone App Store or the Google Play Store for Android.

Ginsberg is a joint partnership between the Scottish GovernmentNHS 24 and New Media Scotland to improve people’s mental wellbeing through new technologies. For more information, please visit

App landing page:

iPhone App Store:

Android Play Store: