World No1 undergoes 2D transformation for #DigiInventorsChallenge animation
Challenge delivered in association with Andy Murray and the Digital Health and Care Institute
Challenge is open to teenagers aged 14-17 years attending Scottish high schools, youth groups and further education colleges
One week left for teams to register
World number 1 Andy Murray has become the star of a new animation which is inviting young scots to enrol in an exciting new challenge that aims to identify ways of managing young peoples’ health, fitness and wellbeing, using technology.
The retro computer-game animation sees the 2D tennis ace battling against his junk food nemesis using a digital arsenal to raise awareness of the #DigiInventorsChallenge, which will see groups of teenagers work together throughout 2017 to develop new digital health inventions and compete for prizes and cash for their school.
Open for registration until 3 April, the challenge represents Andy’s personal ambition to promote healthier lifestyles amongst Scotland’s younger generations, as well as careers development in this emerging market.
Well known for his use of technology and data to improve his performance on court, Andy has stated that maintaining his own health throughout the long tennis season has played an instrumental part in his road to number one status.
Speaking of the Challenge, he said: “As a professional tennis player, I use digital health technology every day to monitor my performance and inform my training regime. But digital health technology is not just for athletes. It has the potential to help everyone understand their health needs and goals better, and to make better choices.
By taking part in the #DigiInventorsChallenge, we want young people to use their experiences, creativity and digital skills to develop one big idea that can make a difference.
The #DigiInventorsChallenge, in association with Andy Murray and the Digital Health & Care Institute is sponsored by a European leader in digital transformation, Sopra Steria, and supported by the following organisations: Aberlour Childcare Trust, Entrepreneurial Scotland, GameChanger, Scottish Enterprise, Scottish Institute for Enterprise, Skills Development Scotland, Young Enterprise Scotland and Young Scot.
To view the video, go to: https://www.youtube.com/watch?v=cpuYdlQfKrM
For more information and instructions on how to enter visit: www.digiinventors.com
For more information or larger images contact Weber Shandwick:
- Alexandra Dewar on + 44 (0)131 556 6649 / firstname.lastname@example.org
- Dyan Owen on + 44 (0)141 333 0557 / email@example.com
Andy Murray media contact
Notes to editors
About the #DigiInventors Challenge
Andy Murray and the Digital Health & Care Institute (DHI) have together launched the first #DigiInventorsChallenge, which is seeking to find life-changing inventions in digital health and care from Scotland’s most creative and innovative young minds. The new annual challenge is inviting teenagers from Scottish secondary schools, further education colleges and youth groups to develop ideas that will help young people manage their health, fitness and wellbeing, using technology.
The initiative is a keystone of the five-year partnership between DHI and Andy Murray, who was named DHI’s ambassador earlier last year. The new challenge represents Murray’s personal ambition to promote healthier lifestyles amongst Scotland’s younger generations as well as skills development and career opportunities in this emerging market.
Groups of teenagers will compete for the chance to see their invention become reality, as well as an impressive prize package and recognition for their school, college or youth group.
All shortlisted teams will be invited to attend the #DigiInventorsBootcamp where they will develop entrepreneurial skills by attending a series of master classes hosted by industry experts, as well as prepare a professional pitch for their idea, which they will present to a panel of expert judges. The winner will be announced in November.
The successful team will then see their design developed into a prototype and evaluated through DHI’s own innovation processes. Support will also be sought from Scottish SMEs and investors with a view to commercialising the successful solution. The prize package includes Apple Watches for all shortlisted entries plus iPads and £2,000 funding for the winning school, college or group.
Formed in 2013 as a Scottish Funding Council Innovation Centre, the Digital Health & Care Institute brings together health and care organisations and technology firms to produce innovative new technologies that will improve people’s lives and contribute to Scotland’s economic growth.
DHI was a finalist in the Market Gravity Innovation category at the Lloyds Bank National Business Awards in 2015.
About Andy Murray
Andy Murray, currently ranked the No.1 men’s professional tennis player in the world, is the 2016 and 2013 Wimbledon Champion, 2012 US Open Champion, Davis Cup holder and reigning Olympic Singles Champion.
From winning his first tournament as an under-10 junior at the Dunblane Sports Club to his first junior major at the US Open it became apparent Andy was destined for the top.
After turning pro in 2005, Andy won his first ATP title, the SAP Open in San Jose, a year later. Fast forward two years and seven more tour titles, Andy reached his first Grand Slam final, the 2008 US Open. However in 2012, having lost in three subsequent grand slam final appearances, Andy became the US Open Champion.
This was hot on the heels of an illustrious Gold Medal victory at Wimbledon during the London 2012 Olympics. Andy then ended years of British heartbreak on the same turf just a year later by becoming the first British male in 77 years to win the highly coveted Wimbledon Championships in London in July 2013. Andy added to his Grand Slam wins recently, with a second victory on the grass winning the 2016 Wimbledon Championships.
Currently on 44 career titles, Andy is Great Britain’s most successful tennis player of the Open era, the first Briton to reach 500 ATP match wins and his maiden grand slam title ended Great Britain’s 76-year wait for a male Grand Slam champion.