Gordon is Head of the Innovation School at Glasgow School of Art.

He has led the Product Design department at GSA since 2007 and helped steer the emergence of Design Innovation as a subject of academic study at Masters level incorporating Service Design, Citizenship, Environmental Design and, with the University of Glasgow, International Management.

Gordon is a Sociologist, with an interest in the way that design and innovation impact social change, and the means that designers have at their disposal to work with others to make such change tangible, testable and desirable.